Vogue x Nutrafol Women

The Challenge

Educate women at or approaching menopause about hair health while destigmatizing hormonal hair changes and establish Nutrafol as a trusted authority in a highly personal, science-driven category where credibility is essential.

The Insight

Menopause-related hair concerns require maximum trust, cultural sensitivity, and authority to break through. Vogue’s 12M+ print reach and tha brand’s legacy as a trusted voice for women, particularly in health, beauty, and life-stage transitions, made it uniquely positioned to lead this conversation in a way mass or digital-first channels could not.

Go-To-Market Strategy

I ed the development of a custom, print-first advertorial in Vogue’s October 2025 issue, leveraging the publication’s editorial gravitas to position Nutrafol as both an educator and advocate.The campaign was executed as a multi-page, gatefold-format guide, blending real stories with science-backed insights to elevate hair wellness as a health-led conversation during menopause.

The Impact

• Positioned Nutrafol as a trusted authority and empathetic advocate within a high-credibility editorial environment

• Elevated menopause hair wellness from a cosmetic concern to a mainstream health conversation

• Strengthened brand trust through association with Vogue’s editorial voice and audience

• Established a repeatable, education-led playbook for addressing sensitive life-stage categories