Sold Campaign: Vogue x Biossance Squalane & Ectoin Moisturizer

As Creative Strategy Lead, I oversaw the development and execution of a cross-platform campaign for Biossance in partnership with Vogue, supporting the launch of the Squalane + Ectoin Overnight Rescue Moisturizer. Designed to build awareness and purchase consideration, the program combined elevated editorial storytelling with Gen Z skincare sensibilities.

The concept centered on a custom integration into Vogue’s One Beauty Secret franchise; a social-first video format built for product-forward storytelling; with model and creator Nara Smith as the face of the campaign. Her minimalist beauty routine aligned naturally with the product’s barrier-repairing benefits. A long-form version of the video was housed in a branded article to deepen engagement and provide editorial context.

The presale strategy included pitch development, talent recommendations, content format selection, and pricing. Post-sale, the campaign was brought to life through close collaboration with Sales, Creative, Talent, Editorial, and Production teams ensuring the final execution delivered on both brand goals and editorial standards.